May FITfest | May 1 - 31

We are hosting sports bra FITfest all month long. No appointment is necessary.  Come in and find that perfect bra with any of our expert female bra fitters.  For every bra you purchase in May, you'll be entered to win a $50 Fleet Feet gift card.

Why is it so important to have a properly fitted sports bra?  

First and foremost, you want to be comfortable.

Did you know?

• 80% of women wear the wrong bra size
• 56% experience pain while working out
• Women should be fit for a bra at least once a year
• The average life span of a sports bra is 6-12 months
• Not all bras are created equal
• A woman should be re-measured for a sports bra after major weight gain/loss or pregnancy

Benefits of a Great Sports Bra
A good sports bra will be made of synthetic, moisture wicking fabric.  You may have cotton bras that fit and feel great for day to day wear, but they will not feel good to exercise in.  Cotton does not wick moisture like synthetic materials.  Thus, it holds wetness against your skin and is likely to cause uncomfortable rubbing.  Chances are that your day to day bras are not going to be supportive enough to exercise in either.  They are not built to withstand the motions of running.  Nobody wants to be out on their favorite loop only to be sidetracked by the uncomfortable bouncing of their breasts.  It doesn’t feel good, and it can make us self-conscious. 

There is also irreparable damage that can be done by running without a properly supported bra.  Have you ever heard of Cooper’s Ligament?  Most of us probably have not.  The fact is that this fibrous tissue connects the fatty tissue of the breast to the chest wall.  It is the only internal structure of the breast.  When breasts are improperly supported, they will not only bounce uncomfortably, but they can also sustain permanent damage to the Cooper’s Ligament.  Lastly, Moving Comfort’s studies show that 8 out of 10 women are in the wrong size bra.  Are you? 

Types of  Sports Bras
We carry sports bras from Moving Comfort and ENELL primarily, though we also stock some Nike bras.  The most basic sports bras will offer compression alone.  These, for the most part, will hold everything in place for the A/B cup size.  The higher end bras will offer compression and encapsulation.    The encapsulation will provide some additional support, but it also makes for a more flattering fit.  With encapsulation you can avoid the dreaded ‘uni-boob’ look.  These higher end bras may also incorporate under wires and additional structure that is going to provide support for the larger cup sizes.  Whatever your needs may be, we are confident that our expert staff can find the perfect bra for your fitness needs.   

Moving Comfort Takes a Head and Heart Approach to Bra Design

ENELL is Committed to Stopping the Bounce for Well-Endowed Women